A woman from Cameroon, Africa is being recognized for creating opportunities for African hair braiders as her 24/7 braiding salon in Bowie, Maryland gains widespread attention online.
Nadine’s Braiding Shop was featured on TikTok by travel and lifestyle influencer Kemoy Martin in a video that received over one million views. He shares the story of the owner, Nadine, who moved to the United States with only $50 to her name.and now the owner is hereA multimillion-dollar empire. Martin described the shop as enormous and provided details on what makes it unique, accommodating walk-ins and seating more than 150 customers simultaneously.
Nadine has nearly 400 braiders on staff, including individuals from the same African country, which can extend an eight-hour appointment to two or three hours for traditional hairstyles that have been around for generations.
The store offers a variety of distinctive services aimed at its Black women and men clients, which explains why Nadine’s shop is becoming increasingly popular. To begin with, the shop offers hair services and a private room for customers who prefer a more confidential environment. There is also a dedicated area for children to keep them away from “adult matters” and the usual conversation between the stylist and client.
There’s no need to depart since the shop operates a catering service at the rear of the building, offering Cameroonian cuisine, allowing braiders to enjoy traditional and nutritious meal choices.after remaining upright on their feetfor several hours.
Nadine’s has become more popular as Martin points out their quick, budget-friendly, and effective business approach. “People come from all over just to have their hair braided here,” said the Dallas influencer. “If Nadine, an immigrant from Cameroon, managed to go from having no money to creating a million-dollar business, then you should realize that anything is possible.”
Several braiders have faced online complaints regarding their unusual business methods, but Nadine is among the fortunate ones who has received positive feedback for her business on social media. Nadine’s establishment was featured on X, previously called Twitter, for hosting its inaugural summer braiding camp in 2024, with classesoffered free of charge. Comments on TikTok describe the entrepreneur as “inspiring.” She brought everyone she knew here and provided them with a chance!!!” @affordablefloridahousing wrote.
One audience member praised the owner for supporting her team in an economic and environmental climate that makes it hard for immigrants to succeed. “This is what you call ‘When I eat, we all eat.’ Bravo, Sis,” @effortlesslyauthentic wrote.
Braiding salons offering distinctive experiences throughout the country are gaining recognition on social media. Influencer @beingcrystalnicole became popular after traveling from Dallas to Harlem, New York, to have her hair braided at Joliden Beauty Bar. The TikTok personalityshowcased her experience, which featured a robe, unlimited appetizers, and a massage chair while her hair was being washed.
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