A New Identity for Main Street Wellington
Main Street Wellington has introduced a fresh logo as part of an ongoing rebranding initiative aimed at better reflecting the nonprofit’s mission and vision. The new design, created by intern Amy Jindra, brings together elements that are significant to both Main Street Wellington and the village of Wellington, while maintaining a modern and inclusive aesthetic.
According to Jenny Arntz, the executive director of Main Street Wellington, the rebranding effort is essential to attract new members and engage more people with the organization’s various programs and committees.
“We feel it’s important to do this to try to attract some new folks to us and our committees,” Arntz said. “There are so many things that Main Street does, and it’s challenging to encapsulate all of that into a single logo.”
Jindra, who designed the logo, conducted extensive research on topics such as color theory, marketing, and the history of Wellington to understand what would be most impactful to include in the design. She also reached out to local business owners, artists, and residents to gather their input on potential design features.
“Wellington is known for its rich history; I needed to do some online research and even ask around,” Jindra explained. “I had to make sure that the logo was simple enough for people to read and understand, but not too complex.”
The final logo was approved by the Main Street Wellington Board of Directors and includes several meaningful design elements. These elements represent the core values and principles of the organization.
Key Design Elements
- “M.S.W.” in the shape of a heart: This symbolizes the community spirit and dedication of Main Street Wellington.
- Wellington Town Hall: A representation of the village’s historical significance and civic pride.
- The “Cheese” building on West Herrick Avenue: A well-known landmark in Wellington, highlighting the area’s unique character.
- A lamppost with four people joining hands: Inspired by the Main Street America logo featuring four diamonds on a lamppost, this element represents the four principles that guide both organizations: economic vitality, design, promotion, and organization.
“The four people, like the four diamonds, are representative of each of the four principles that Main Street Wellington and Main Street America are founded on,” Jindra said. “These are the foundational elements that define what makes Main Street Wellington strong.”
Jindra described the experience of designing the logo as a valuable learning opportunity. It allowed her to apply her skills in a real-world setting and gain a deeper understanding of the community she was working with.
She emphasized the importance of collaboration and incorporating feedback from others during the design process.
“It helped me grow; it helped me understand how people are,” Jindra said. “It’s an exciting yet humbling experience that I never thought I would take on.”
Arntz agreed that the rebranding effort has been a positive experience for everyone involved, including Jindra and other members of the organization.
Embracing Change and Growth
The rebranding comes at a pivotal time for Wellington, as the community experiences changes and growth. Arntz noted the importance of strengthening partnerships with the local community to support these developments.
“We’ve got these changes that are occurring,” she said. “We need to become more partnered with our community.”
Main Street Wellington is currently seeking volunteers to join committees or serve on the board of directors. For more information, visitwww.mainstreetwellington.orgor call 440-647-3987.
