A Country Music Star’s New Venture in Bourbon
Country music has always been about storytelling, the open road, and shared moments with friends. Now, one of its most beloved artists is adding his own chapter to that tradition. Dierks Bentley, known for hits like “Drunk on a Plane” and “What Was I Thinkin’,” has launched his own line of bourbon—ROW 94 Kentucky Straight Bourbon Whiskey. This new venture is set to bring his vision of authentic, down-home whiskey to more people across the country.
The Story Behind the Name
The name ROW 94 carries deep meaning. “ROW” pays homage to Nashville’s Music Row, where many country legends were born and shaped their careers. “94” refers to the year Bentley first became captivated by country music as a young man. He wanted to create something genuine, without unnecessary frills. To achieve this, he partnered with Green River Distilling Co. in Owensboro, Kentucky, a historic distillery known for its traditional methods.
Bentley kept things simple, using just three ingredients: high-quality grain, clean limestone water from Kentucky, and carefully cultivated yeast. This approach reflects the straightforward lifestyle many people know and appreciate. The team at Green River worked closely with Bentley to craft a bourbon that is smooth, rich in character, and true to its roots.
The Recipe and Aging Process
The recipe for ROW 94 includes 70% corn, 21% rye, and 9% malted and raw barley. It is aged for four years in new white oak barrels with a heavy char, which adds layers of flavor without overwhelming the drinker. At 94 proof, it offers enough strength to stand on its own, whether enjoyed neat after a long day or mixed into a classic old fashioned.
Priced at $39.99 per bottle, ROW 94 is an affordable option for those who value authenticity. It is currently available in several states, including Alabama, Arizona, Florida, and Texas. With the help of U.S. Beverage, the brand is expected to expand to even more locations soon.
A Strategic Partnership
U.S. Beverage, a major player in the spirits industry, has played a key role in expanding the reach of ROW 94. Based in Stamford, Connecticut, the company specializes in distributing imported beers, craft ciders, and specialty spirits. Their extensive network allows brands like ROW 94 to access new markets efficiently.
Justin Fisch, CEO of U.S. Beverage, expressed excitement about the partnership, highlighting how ROW 94 stands out due to its connection with a country music icon and skilled distillers. By working with U.S. Beverage’s spirits division, Bentley and his team gain access to marketing resources and distribution channels that will help grow the brand.
Miles Scully, managing partner of ROW 94, noted that the whiskey has already gained popularity among both whiskey enthusiasts and country music fans. Fans have shared stories of enjoying it at tailgates and backyard gatherings, celebrating Bentley’s music and the spirit of country living.
The Vibe and Tradition
What makes ROW 94 special goes beyond its taste—it’s about the overall experience. Bentley describes it as “Three Ingredients and The Truth,” a phrase that resonates with anyone who values honesty and simplicity. The bourbon is meant for big moments, like celebrating a win or raising a glass after a tough week, but also for everyday relaxation.
Green River Distilling Co. brings its own history to the mix. Located in Owensboro, the distillery has been producing whiskey the traditional way for generations, using the same limestone water that gives Kentucky bourbons their unique edge. Partnering with them was a natural choice for Bentley, who wanted to work with experts who truly understand the craft.
A Perfect Match for Country Lovers
For those who collect spirits, ROW 94 fits right in. It’s not a flashy celebrity product—it’s a real, Kentucky-made bourbon that holds its own against classics. Imagine sipping it in a workshop, surrounded by tools, or pairing it with a favorite country song. The aroma features notes of caramel and oak, while the rye adds a subtle spice that warms the palate.
Bentley’s long-standing presence in country music makes the connection between his music and ROW 94 seamless. Whether listening to “Somewhere on a Beach” or enjoying a live concert stream, the bourbon complements the same laid-back, unpretentious energy that defines his music.
Supporting Independent Brands
U.S. Beverage doesn’t just sell bottles—they support independent brands. Their team handles logistics, from warehouse distribution to retailer partnerships, allowing new products like ROW 94 to focus on quality and fan engagement.
As the partnership continues to grow, more states may see ROW 94 on shelves, and future releases or events tied to Bentley’s tours could be on the horizon. For now, the focus remains on making this bourbon accessible to those who appreciate its authenticity.
A Taste of Simplicity
In a world full of choices, ROW 94 stands out by staying true to its roots. It’s a reminder that sometimes the best things come from keeping things simple, much like a well-worn pair of boots or a favorite fishing spot. Dierks Bentley poured his heart into this project, and with U.S. Beverage’s support, it’s poised to become a staple for anyone who loves country living and a good dram.
If you’re curious to try it, visit row94whiskey.com for more details, or check out unitedstatesbeverage.com to learn more about the company behind the push. Whether you’re a seasoned whiskey enthusiast or just starting to explore, ROW 94 might just become your new favorite way to unwind.
