Béis is drawing inspiration from a classic American staple for its latest collaboration.
A travel brand established by Canadian actress Shay Mitchell is collaborating with Gap to create a denim-themed capsule collection featuring blue-toned luggage and accessories ($128 to $378) as well as clothing for adults and children ($8 to $128) in Béis’ classic suitcase colors – beige, black, and Berry Pink. The 26-item collection will be available online starting Aug. 1 at 6 a.m. PT/9 a.m. ET atgap.com and beistravel.com, but holders of the Gap card can begin shopping as early as July 31 at 9 a.m. PT/12 p.m. ET.
The fashionable travel brand’s compact and standard carry-on suitcases, spacious checked luggage, weekend bag, and travel backpack will come in a light blue color. Béis’ flexibility extends to Gap’s products: imagine adjustable cargo pants and bandeau jumpsuits that can be converted into shorts or pants, travel-friendly hoodies with built-in inflatable neck pillows, oversized blanket coats, and clearly cozy jean jackets. Additionally, there are organic cotton T-shirts and crop tops with a vintage look, sweaters featuring logo-on-logo designs, barrel sweatpants, a striped poplin dolman shirt paired with matching boxer shorts, a sheer black maxi dress, barrel jeans, jorts, baseball caps, and other comfort-focused essentials.
Gap’s website will feature the complete line of clothing, accessories, and travel items, while Béis’ site will provide all luggage and bags along with a variety of clothing.
The collaboration will be available at selected Gap locations in the U.S., Canada, and Japan. Customers can also visit Gap Times Square on July 31 for a special preview event featuring Mitchell and early access to the collection.
Béis is based on functional and user-friendly design. Collaborating with Gap has enabled us to make Béis-ics available to more people than ever,” says Mitchell in a statement. “I’ve worn Gap since I was a child, so creating a collection that lets you showcase your personal style while on the move feels like coming full circle. This line is for anyone who wants to look good, feel good, and travel with style.
The collaboration will be accompanied by a 75-second film—described in the release as taking place “inside a larger-than-life denim suitcase”—shot by Bjorn Iooss and directed by Andrew B. Myers. Mitchell also worked with her partner, Matte Babel, to co-create the vibrant video, which features the couple and their two children, Atlas and Rome, in their first-ever family brand photo session.
Gap has definitely raised the bar when it comes to fashion sincehiring designer Zac Posenas creative director, Anne Hathaway made her Gap-sponsored return to the red carpet in anow-sold-out poplin shirtdress, while his GapStudio collection has beensported byDemi Moore, Emily Ratajkowski, Timothée Chalamet, Alton Mason and additional celebrities.
Check out the highlights from the Gap x Béis partnership below, and purchase the collection online beginning August 1 at 6 a.m. PT/9 a.m. ET atbeistravel.com and gap.com.
Gap x Béis Convertible Cargo Barrel Pants
Gap x Béis Oversized Crop Hoodie
Gap x Béis Denim Jacket
Gap x Béis Convertible Bandeau Jumpsuit
Gap x Béis Small Carry-On Roller
Gap x Béis Sticker Pack
Gap x Béis Travel Backpack
Gap x Béis Large Check-In Roller
Gap x Béis Weekender
Gap x Béis Poplin Shirt
Gap x Béis Poplin Underwear Shorts
Gap x Béis Sheer Midi Dress
Gap x Béis Denim Baggy Shorts
Gap x Béis Oversized Blanket Coat
Gap x Béis Organic Cotton Vintage Soft Graphic T-Shirt
Gap x Béis Barrel Jeans
Gap x Béis Baby/Toddler Vintage Soft Sweater and Barrel Sweatpants
Gap x Béis Heavyweight Travel Hoodie
Gap x Béis Knit Denim Pocket T-Shirt
Gap x Béis Logo Baseball Cap
Gap x Béis Logo Sports Bra
Gap x Béis Organic Cotton Vintage Soft Graphic Crop T-Shirt
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