Discovering the Hidden Gem of Fort Pierce
Nestled along Florida’s Treasure Coast lies a true hidden gem that offers an authentic Florida experience for beach-goers. If you’re looking for a laid-back atmosphere and breathtaking sunrises rather than towering high-rises, Fort Pierce, also known as Florida’s “Sunrise City,” is the perfect destination. This charming town has a rich history tied to the Navy SEALs, dating back to World War II. Visitors can explore this legacy at the National Navy-UDT SEAL Museum, which showcases artifacts and memorabilia from the era.
Just a short drive away, you’ll find one of the area’s most unique spots — Little Jim Bait and Tackle. Once an abandoned guard shack, it has been transformed into a local hangout that blends the charm of a traditional bait shop with the energy of a community hub. The name might suggest a place for fishing supplies, and indeed, it is. However, it’s much more than that. Whether you arrive by boat or car, you’ll find great drinks, delicious food, and live music that adds to the vibrant atmosphere.
A Google review captures the essence of the place, stating, “The laid-back, Old Florida charm makes it the perfect spot to start your day on the water or to unwind with a cold drink and a bite to eat. The views are beautiful, the live music is a bonus, and the energy is always welcoming. It’s not just a bait shop — it’s a community hub where locals and visitors alike feel like family.”
A Perfect Spot for Paddling Adventures

Little Jim Bait and Tackle has been around for over 80 years, but it has evolved beyond being just a place to buy bait and beer. Its prime waterside location makes it an ideal starting point for paddling adventures. One Yelp reviewer shared their experience, saying, “Overall the kayaks are in good shape and have back support (which is important for optimal rowing and comfort). I highly recommend bringing something waterproof to carry your belongings! The location has great mangroves to kayak to nearby, and we’ve seen a lot of sea wildlife throughout our many adventures here: manatees, dolphins, sea turtles galore, so many fish and bird species, etc.”
Florida is home to some iconic fishing destinations, and Little Jim Bait and Tackle is definitely one of them. After stocking up on bait, visitors can head to nearby spots like Fort Pierce Inlet State Park, just a mile and a half away, or Jetty Park, about a 5-mile drive. Both are popular fishing locations known for their excellent catches.
Getting There and Staying Overnight
For those flying in, Vero Beach Regional Airport (VRB) is a convenient option, located about half an hour away. However, it’s only serviced by a few airlines. Alternatively, travelers can fly into Palm Beach International Airport (PBI) and drive to Fort Pierce in approximately an hour. Once there, visitors will find a variety of accommodations in Fort Pierce, making it easy to spend a night or two exploring the area.
Whether you’re seeking a peaceful retreat, an adventure on the water, or a taste of Old Florida, Fort Pierce and its hidden gems offer something for everyone. From the rich history of the Navy SEALs to the vibrant community spirit at Little Jim Bait and Tackle, this town is a must-visit for any traveler looking for an authentic Florida experience.


